Fit before features

Who Doorwick is for.

Teams whose customer questions are growing faster than their support operation, and who want automation grounded in knowledge they control. Two doors today: a SaaS docs site and a Shopify store. One hallway behind both.

docs.runwick.com/webhooks
Runwick · onlinePartial refunds fire webhooks?Yes, both.[1] Webhooks → Events
parkvill.com/account/orders
Parkvill · onlineChange address on #4821?Already packing. Getting a person.handed offPriya · ParkvillHolding #4821. Send the new address here.

Two audiences, one loop

The first week, for each door.

Same product, different day one. The steps are what the dashboard is built around, not a feature tour.

Published audience guide · 01

B2B SaaS teams

Founders, customer-success teams, support leads and product engineers handling the same product questions from trials and customers.

  • Public documentation already exists
  • Support is still shared across a small team
  • Answers need citations and clear handoff
  • Provider choice or self-hosting matters
Read the B2B SaaS guide
  1. Day 1

    Paste the script, point it at the docs

    Engineering adds one line and the docs URL. Your provider key goes in AI settings.

    docs.runwick.comReadiness: passed
  2. Day 2

    First cited answers

    Setup and integration questions get an answer with the exact passage linked.

    [1] Webhooks → Events
  3. Day 3

    A handoff with a brief

    An enterprise trial asks about SSO. The AI stops, and CS gets the why with a draft reply.

    Needs humanDraft ready
  4. Day 5

    Gaps answered once

    Three clustered questions become one new source. Next week they are citations.

    3 gaps → 1 source

Published audience guide · 02

Shopify stores

The support inbox that lives on your store.

  • One script in theme.liquid
  • Answers from FAQ, returns, and shipping
  • Citations and human handoff
  • Not a Shopify app
Read the Shopify guide
  1. Day 1

    One script in theme.liquid

    Allow the store domain, add the FAQ, shipping and returns pages. Not a Shopify app.

    theme.liquidStore connected
  2. Day 2

    Policies answer themselves

    Shipping windows, sizing and returns, cited from the pages you already wrote.

    [1] Returns → 30 days
  3. Day 3

    “Where is my order” without you

    Verified customers see their order status in the thread. Refunds still reach a person.

    #4821 · PackingRefund → human
  4. Day 5

    The evenings come back

    The inbox holds only what needed you. Everything else shows its work.

    Resolved by AI, cited

Owners

Every role has a screen that is theirs.

Two roles in the product, owners and agents. Five people who care, each with one place to look on Monday.

Founder or CEO

Is support keeping up without hiring? Deflection, handoff rate and CSAT per workspace.

Analytics

Head of Customer Success

Which questions keep coming back, and which relationships need a person today.

ConversationsKnowledge › Gaps

Support lead

The voice, the guardrails and the snippets the whole team replies with.

SkillsCanned replies

Product or engineering lead

Exact-origin allowlists, the provider key, signed visitors, webhooks with replay.

Site keysAI settingsAPI

Store owner

Connect the store once. Verified customers get order status in the chat; refunds and exceptions come to you with a brief.

ShopifyWidget

Where it stands

The choices that usually decide it.

No competitor math. These are the questions buyers ask us, answered for Doorwick and for the three kinds of tool people compare it with.

QuestionDoorwickPer-resolution AI agentsPer-seat help desksChatbot builders
Price basis$39 per workspace. Unlimited operators.Per resolved conversationPer seat, per monthPer message or credit bundle
AI providerYour key. Five providers. Self-host if you must.Bundled, marked upBundled add-onBundled
Where answers come fromSources you approved, cited as real links.A crawl of your help centerMacros and a crawlUploaded files or a crawl
When it doesn’t knowSays so. One tap to a person. Opens a gap for you to fill.Retries, then escalatesDrops into a ticket formA fallback message
What the human receivesA brief: why it stopped, what was tried, what the visitor wants.The transcriptThe transcriptA transcript, sometimes
Tells you who it’s not forYes. On this page.———

Who it’s not for

Four honest boundaries.

Enterprise contact centers

No voice, SMS, social or tiered SLAs.

Nothing written down

It answers from what you approve, not from guesses.

A bundled AI bill

You bring the key and pay the provider directly.

Unattended judgment calls

Refunds, exceptions and discretion reach a person.