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AI support for B2B SaaS

Docs, answered.

Doorwick turns the product knowledge you already maintain into cited answers on your site. Routine questions get immediate help; exceptions reach a person with the conversation intact.

Create the account, install the widget, and analyze the public site before checkout.

One trial user.

  1. Trial user

    Which AI providers can we use?

  2. Maya · Answering

    Anthropic, OpenAI, Fireworks, Ollama, or any OpenAI-compatible endpoint.

    From your docs, with the passage linked.

  3. Trial user

    Do you support SSO for our enterprise plan?

  4. Handed over

    That’s one for the team. Customer success is joining.

    The AI stops, and the team gets the why with a draft reply.

The short version

Good fit.

Five signs, in one breath.

  • Public product docs or a help center already exist.
  • Customer questions repeat across trials and accounts.
  • A small group still shares support with product work.
  • Answers need sources and uncertain cases need people.
  • Provider choice, predictable pricing, or self-hosting matters.

Who it is for

Right stage.

Doorwick fits B2B software companies that have useful knowledge, real customer conversations, and a team that still values a direct view of both.

  • Your docs already answer the question

    You have product guides, help articles, policies, or release notes, but customers still ask the team to find the right passage.
  • Support belongs to a small team

    Founders, customer success, product, and engineering still share support work, so a heavy enterprise help desk creates more process than relief.
  • Trust matters more than a fast guess

    You want AI answers grounded in approved knowledge, with the source visible and a human handoff when judgment is required.
  • You run more than one public surface

    Marketing, product, and documentation sites need their own knowledge and controls while the people answering them need one inbox.

Purchasing triggers

Buying moments.

These are the operational signals that usually make a grounded answer-and-handoff loop worth evaluating.

  1. 01A launch, funding round, or growing customer base is increasing repetitive product questions.

  2. 02Good documentation exists, but customers cannot find the right answer at the moment they need it.

  3. 03Founders or engineers are repeatedly pulled into questions that customer success could resolve with better context.

  4. 04An existing chat widget captures messages but does not answer from product knowledge or show its sources.

  5. 05Per-seat or per-resolution pricing makes it expensive to invite the whole customer-facing team.

  6. 06Security or product teams want control over the AI provider, model, credentials, and deployment boundary.

Buyer roles

Four buyers.

Doorwick is often evaluated across customer experience and technical ownership. Each buyer should be able to see the boundary that matters to them.

  • Founder or CEO

    Founder-led support
    Cover common questions without hiding customers behind a complicated ticketing operation.
  • Head of Customer Success

    A growing post-sale team
    Give customers immediate cited answers while keeping exceptions and relationship work with people.
  • Support lead

    Repetitive product volume
    Reduce repeated explanations, preserve conversation context, and see exactly when the AI handed off.
  • Product or engineering lead

    Technical ownership
    Install a small widget, keep knowledge and credentials workspace-scoped, and choose the model provider.

Use cases

Start here.

Doorwick works best where the approved answer lives in product knowledge and the line between automation and human judgment is clear.

  • Product and API questions

    Answer setup, integration, configuration, and feature questions from the same guides your team maintains.
  • Trial and onboarding support

    Help a new user find the next step without making them leave the product to search a documentation site.
  • Policy and account guidance

    Explain published billing, cancellation, privacy, and account policies with a link back to the controlling source.
  • Human exceptions

    Move edge cases, judgment calls, and relationship-sensitive questions into the shared inbox with the full thread intact.
  • Multi-product operations

    Keep each product site in its own workspace while operators move across the combined inbox with one account.
  • Knowledge gaps

    Use unanswered conversations to see where a guide is missing, unclear, or no longer matches the product.

Verify the fit

Verify it.

Positioning is useful only when the underlying behavior is inspectable. These guides explain how the core workflows operate.

Who it is not for

Clear limits.

Doorwick stays deliberately focused. If these are central requirements, a different category of support product will fit better.

  • Enterprise contact centers

    Doorwick is not a voice, SMS, social-media, workforce-management, or deeply tiered SLA suite.
  • Teams without maintained source material

    The AI is designed to answer from the knowledge you approve. It is not a substitute for writing down how your product works.
  • A fully bundled AI bill

    You bring the provider key and pay that provider directly. Doorwick does not hide model usage inside a marked-up resolution fee.
  • Unattended judgment calls

    Questions that need discretion, account-specific authority, or a consequential action should reach a person or an explicitly safeguarded tool.

Try it.

Try it on your own public site. Create a workspace, install the one-line widget, and review the pages Doorwick recommends before you activate a paid subscription.