For B2B SaaS

AI customer support for small software teams.

Doorwick turns the product knowledge you already maintain into cited answers on your site. Routine questions get immediate help; exceptions reach a person with the conversation intact.

Create the account, install the widget, and analyze the public site before checkout.

Who it is for

Built for the stage between shared effort and support bureaucracy.

Doorwick fits B2B software companies that have useful knowledge, real customer conversations, and a team that still values a direct view of both.

Your docs already answer the question

You have product guides, help articles, policies, or release notes, but customers still ask the team to find the right passage.

Support belongs to a small team

Founders, customer success, product, and engineering still share support work, so a heavy enterprise help desk creates more process than relief.

Trust matters more than a fast guess

You want AI answers grounded in approved knowledge, with the source visible and a human handoff when judgment is required.

You run more than one public surface

Marketing, product, and documentation sites need their own knowledge and controls while the people answering them need one inbox.

Purchasing triggers

The moments when a support widget stops being enough.

These are the operational signals that usually make a grounded answer-and-handoff loop worth evaluating.

  1. 1A launch, funding round, or growing customer base is increasing repetitive product questions.
  2. 2Good documentation exists, but customers cannot find the right answer at the moment they need it.
  3. 3Founders or engineers are repeatedly pulled into questions that customer success could resolve with better context.
  4. 4An existing chat widget captures messages but does not answer from product knowledge or show its sources.
  5. 5Per-seat or per-resolution pricing makes it expensive to invite the whole customer-facing team.
  6. 6Security or product teams want control over the AI provider, model, credentials, and deployment boundary.

Buyer roles

One product, four reasons to care.

Doorwick is often evaluated across customer experience and technical ownership. Each buyer should be able to see the boundary that matters to them.

Founder-led support

Founder or CEO

Cover common questions without hiding customers behind a complicated ticketing operation.

A growing post-sale team

Head of Customer Success

Give customers immediate cited answers while keeping exceptions and relationship work with people.

Repetitive product volume

Support lead

Reduce repeated explanations, preserve conversation context, and see exactly when the AI handed off.

Technical ownership

Product or engineering lead

Install a small widget, keep knowledge and credentials workspace-scoped, and choose the model provider.

Use cases

Start with questions whose answers already have an owner.

Doorwick works best where the approved answer lives in product knowledge and the line between automation and human judgment is clear.

Product and API questions

Answer setup, integration, configuration, and feature questions from the same guides your team maintains.

Trial and onboarding support

Help a new user find the next step without making them leave the product to search a documentation site.

Policy and account guidance

Explain published billing, cancellation, privacy, and account policies with a link back to the controlling source.

Human exceptions

Move edge cases, judgment calls, and relationship-sensitive questions into the shared inbox with the full thread intact.

Multi-product operations

Keep each product site in its own workspace while operators move across the combined inbox with one account.

Knowledge gaps

Use unanswered conversations to see where a guide is missing, unclear, or no longer matches the product.

Who it is not for

Clear boundaries make a better buying decision.

Doorwick stays deliberately focused. If these are central requirements, a different category of support product will fit better.

Enterprise contact centers

Doorwick is not a voice, SMS, social-media, workforce-management, or deeply tiered SLA suite.

Teams without maintained source material

The AI is designed to answer from the knowledge you approve. It is not a substitute for writing down how your product works.

A fully bundled AI bill

You bring the provider key and pay that provider directly. Doorwick does not hide model usage inside a marked-up resolution fee.

Unattended judgment calls

Questions that need discretion, account-specific authority, or a consequential action should reach a person or an explicitly safeguarded tool.

Test the fit with your own public site.

Create a workspace, install the one-line widget, and review the pages Doorwick recommends before you activate a paid subscription.